When you're buying or selling in Edmonton, it's easy to assume all real estate representatives work the same. But there's a critical difference—your legal rights depend entirely on whether you're a client or a customer.

What's a Client?

A client has signed a written representation agreement with a REALTOR®. That means they benefit from fiduciary duties—loyalty, confidentiality, disclosure, full representation, and competence.

What's a Customer?

As a customer, the agent must deal with you fairly and honestly, but that's it. They don’t owe you loyalty, must only disclose what’s legally required, and aren't obligated to advocate for your best interests.

Why It Matters

  • Negotiation Power: A client’s agent fights for your position, whereas…

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You’ve spent years building equity in your Edmonton home. Now you’re ready to sell—and naturally, you want the best possible price. But here's the truth that doesn't get talked about enough:

The single greatest advantage you can give yourself in any sale is a skilled negotiator in your corner.

Why Negotiation Matters More Than Ever

The real estate market isn’t just about listings and offers—it’s a battleground of psychology, timing, and positioning. Today’s buyers are informed, strategic, and often represented by experienced agents. If your REALTOR® isn’t matching that level of expertise, you could be the one leaving money on the table.

The Mistake Most Sellers Make

Some sellers believe a good home "sells itself." While curb appeal…

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You're ready to sell your Edmonton home. Maybe it's a property you loved, maybe it's been a rental, or maybe you're finally upgrading. Whatever the reason, one thing remains critical: what you disclose to potential buyers can make or break the sale—and your legal safety.

What Is Disclosure?

Disclosure means revealing known material facts about your property. This includes things like water damage, foundation issues, renovations without permits, prior insurance claims, or anything that could affect the property's value or safety.

In Alberta, while it's technically a "buyer beware" province, sellers are still obligated to disclose known latent defects—issues that aren't visible or discoverable during a regular home inspection. If you knowingly…

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